 |
|
|
|
|
|
          |
|
 |
 |
 |
 |
|||
|
Non-Consumable MLMs As you are learning, MLMs ask you "To Swallow" allot (sorry) <grin> However, one thing you should never swallow is the notion that MLMs with out "consumable" products are better than MLMs with products you either eat, rub on your belly, sprinkle around the house. Since WWII there have been 40,000 MLMs born in America, 130 have made it to their 5th birthday and $10 million in yearly sales. Out of the 130 that "made it" 123 deal in nutritional supplements as their main product line. Yes there are some exceptions to the rule. They tend to be service oriented MLMs (phone services, financial services, insurance services, legal services) and they tend to be the absolutely lowest "available commissions" MLMs on the playing field. The hope is that you make up for the lower commission percentage in volume. Generally speaking though, if the MLM Dream Weaver is saying things like "And in our company there are no pills to swallow, no minutes to sell, and no over priced household products to dump in your garages" they are often selling some form of "Air". The Dream Weavers love these "air" products because they are just about 95% profit. Some examples would be the "Gifting Clubs", "Pay for Informational Reports", "Web Site / Internet Mall Sites" MLMs. They are all companies based on non-consumable, relatively non-tangible products. They may sound fantastic and like the next bug thing but half a century of numbers predict they will be the next bug flop! On the other side of non-consumable spectrum are the durable goods MLMs. Yes you can sell washing machines (or the laundry balls to go in them) through MLM but you need a constant supply of new prospects/customers. Without that customer getting to the end of the bottle or box at the end of the month you need a constant stream of new sales. If you stood on stage and said "who wants to pay to become a professional salesmen" you would get few takers. If you sold a dream you would get many more. The more durable your product is, the more sales types you need to make a steady check. One of the selling points of MLM is that it is a business for everybody. When you consider that only about 1 in 10 people are either "natural" sales types or can be trained to be effective sales types it makes your potential distributor base much smaller. On the up side is that you are less likely to hit market saturation very quickly when you require sales types to sign on. The bottom line is this; MLMs that don't have consumable products to market have traditionally done even worse than traditional MLMs over the last 50+ years.
|
|||||||
 |
|
 |
|||||
|
Copyright 2000 www.TommyJ.com
This site has been
optimized for both 800x600 & 640x480 screen resolutions.
|
